This was a web serie developed for a human resources formation campaign of BSH Group.
It was a 3 episode series where each step the participant advanced in his formation, he would be able to see a new episode. The video above is the final episode.
Can you imagine how fun can be having one of the biggest appliances warehouses in Europe completely available for you to choose wherever you want to make music?
The main goal of the campaign was to improve the relationship workers had with the products. This when the concept “Imagine what you can do with an appliance””.
Based in this concept Ain TheMachine developed a performance using all the appliances he could as musical instruments, giving a practical example of what can be done with an appliance if you use your imagination and change the way you look at it.
The setup was very clear for the music, just body, voice and BSH appliances. As the whole serie was around the suspense, I decided to create this kind of obscure but upbeat song, with an electronic feel to better fit the sounds of the appliances.
July 15, 2014