Overview

LG Electronics is a South Korean multinational electronics company headquartered in Seoul, South Korea. It is part of the LG Group, employing 82,000 people working in 119 local subsidiaries worldwide.

In February 2017 at the Mobile World Congress, LG Electronics announced its newest model, the LG G6.

A music tv show recorded entirely with the G6 Smartphone was part of LG Spain campaign which aired on Cuatro TV, one of Spain’s leading commercial television channels.

 

Concept

Ain TheMachine was engaged to develop a section that mixed gastronomy and music, a perfect match for his “AudioGastronomic” concept. But instead of chefs, this format had special guests from different disciplines, proposing recipes to be musically cooked alongside ATM.

 

Music

In this episode, we welcomed Tupac Kirby, a well-known mixologist and member of the The Gin Guild. He proposed making the cocktail “My Family Mix”. Since Tupac is a musician from France, ATM proposed a song with an electro-swing feeling.

Client

LG Electronic,

Producer

Grupo Prisa

Date
Category
Cocina Pop