INSEAD is a graduate business school with campuses in Europe, Asia and the Middle East. INSEAD is consistently ranked among the best business schools in the world and according to Financial Times, it was ranked first in the global MBA programs in 2016 and 2017.

This video is the recording of a memorable day, the first edition of TEDx Insead Business School in FontaineBleau – France, proposing the theme “Re- Think”.




Music is about sharing! More than a belief it’s a passion that led Ain TheMachine to investigate around the different dynamics to make people get together around making music. Based on an empirical learning process, we discover in each session what  are the most attractive actions and objects for crowd interaction. We also discover more effective and entertaining ways to communicate the idea and engage the audience in the game.



The idea is to get one song composed by Ain TheMachine and divide it in different visual layers and sound tracks. Through technology we connect the objects and actions (like dance, high five a mate) to control these tracks and invite the audience to play with it. For the people “outside” the installation we have another set of objects that they use as drums.