Telefonica Foundation aims to improve people’s development opportunities through education, social and cultural projects adapted to the challenges of the digital world.
Telefonica gives ATM full access to their facility so he can transform the building into a vivid musical instrument, making the Espacio Fundación Telefonica speak to the crowd in a different way… the Biotronica way. Based on the concept of PlayTheCity, ATM developed PlayTheFoundation, a special content for Telefonica’s christmas campaign where the only sounds of the song are the sounds of the building and his own body.
This composition is the result of a live improvisation inside the building. Once in the studio, with all the sounds captured, ATM put them together to compose the song.