Zebra Technologies Corporation is an American public company that manufactures and sells marking, tracking and computer printing technologies. Its products include barcode labeling, personal identification and specialty printing principally in the manufacturing supply chain, retail, healthcare and government sectors. In 2018, the company had sales of $4.218 billion and had a market capitalization of $12.55 billion.
Zebra wanted to send a positive message from its workers to its LATAM partners during the period of the lockdown.
But the only way to have a group activity during this period was through video conferences.
Using the odds as creative tools, Ain TheMachine created an entertained version of a video conference, but besides of sending out the message, the participants also made music.
To compose the beat alongside 80 works, ATM created “Manuals” with gifs and audio guides for the people to learn how to record themselves and send their audios/videos.
The beat is a Techno inspired track and was composed using the sounds from the participants recordings.